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A business’ website is its showcase for all the world to see. The site represents what you sell, it represents your agency, and ultimately it represents you and who you are. So what do you want the world to see, and how will they ever find it? So putting your best foot forward with a striking website with dynamic and engaging content is important, this article is going to focus the second question. It’s vital to your business’ success to have a top ranked website to generate more traffic from search engines like Google and boost your chances of attracting in new customers for years to come.

What is SEO?

Search Engine Optimization (SEO) is about improving your rank in a Search Engine Results Page (SERP). Google is the dominant search engine, accounting for over 90% of searches processed globally. There are some regional exceptions; Bing, Yahoo and Yandex are other minority share search engines, but when we talk about SEO, we usually refer to Google search results. You can appear at the top by paying Google and creating an advertisement using Adwords, but it can be expensive and you could find yourself in a constant bidding war with your competition to maintain your position. Rather than paying and getting into a never-ending spending war, you could dominate your competition with content. Because with Google, content is king. And the more dynamic and engaging the content is the better because Google tracks how long users stay on a page and ranks those sites higher.

Why is SEO Important?

To increase the number of visitors and, therefore gain greater brand awareness, prospects and sales, you have to look at the ranking of your website in terms of relevant keywords. Your ranking is very important because the first three positions on Google receive more than 60% of clicks. If you are not the first page, then you will receive very little traffic to your site. Let that sink in for a moment before continuing.

Keywords Optimization

First you need to identify the strategic keywords that you want to rank for in Google’s SERP. How do you identify them? By choosing from those that are regularly typed by the Internet users (search volume). You can use search tools such as Google Keyword Planner for that insight. You need a Google Ads account but signing up is free. Once you have found the search terms that your customers use, you can include them in the structure of your website.

How Virtual Tours Can Help You? 

You can add your keywords analysis to your Virtual Tour which will help Google understand the content of your pages and where it’s displayed. You can add the keywords in the title, add links in the template and the address of your business or listing, all of which is actively tracked by Google.

Content (on your site) is King

Google loves “content”, especially new content that visitors to your website will spend time interacting and sharing. Google’s algorithms take into account parameters such as bounce rate, time spent on the page and shares. The more content your website has, the better Google will rank your pages.

Think of SERP as if it were a potential customer. If your customer clicks on your site and doesn’t find anything that makes them want to stay longer and interact with the site, then they will quickly move on to another site and find content elsewhere. Well, search engines like Google will rank sites lower if users browse right past your site and its content.

You can lead a horse to water, but you can’t make them drink it. The old saying works here too. You can bring customers to your site with Keywords/Adwords but you can’t make them stay (without content).

How Virtual Tours Can Help Grow Your Business

Virtual Tours speak for themselves. They are dynamic, interactive, and most importantly, they are engaging. Users are immersed in a 3D World as they explore your business or space via a Virtual Tour. The experience provided by a virtual tour (viewable on any device), as well as “time on the page” statistics serve to boost your SEO performance. For example, recent studies show that real estate websites or photographs containing a virtual visit generally generate 4 times more clicks and have a viewing time five times longer than other sites. And that is what Google is looking for.


Backlinks are external websites that want to reference your site by linking to it in their own content. This helps by directing visitors to your page. The more backlinks you get from high quality or “authority” websites, the better. Google considers these backlinks another key element of its algorithm and how it ranks sites. Google uses your backlinks profile to create an authority score for your website, a measure that allows you to determine which websites have a high value and should be included in the search results. If many high-authority websites direct their visitors to your website, it is a vote of confidence in your content. You can check your website’s “authority” by using this tool here (http://www.seoreviewtools.com). Ironically, that’s an example of a backlink. This article just gave the website, SEO Review Tools, some authority by linking to it.

Building Backlinks With Ease Using Virtual Tours

3D Virtual Tours models offer highly shareable and engaging content for high-value websites such as news sites and global brands. As such, if you have an interesting virtual tour on your website relevant to a trending topic, news websites or other high-authority sources will include it for their audience. These links can generate huge volumes of traffic directly to your website and improve your domain authority score, which improves your own, organic search positions.

 SEO is much more than discussed here, but this article should provide a quick overview of how a Virtual Tour’s analytics can help you in your SEO strategy. Improving ranking in Google is a long-term process but the quality of your website content will always be fundamental to attracting more visitors to your website and converting them to customers as they find you a valuable resource.
Then it’s only a matter of time before you start crushing your competition.

Matterport’s (http://www.matterport.com) Ryne Knudson contributed heavily to this story.